Mayfair is an affluent area bordering green Hyde Park with magnificent Georgian homes, luxury hotels, and gourmet restaurants. Bespoke tailors on Savile Row and designer clothes on Bond Street are among the area’s world-famous merchants. Mayfair became famous for the yearly “May Fair” in actual Shepherd Market from 1686 to 1764. The high-end Burlington Arcade and Shepherd Market, a concentration of independent stores and historic taverns, are other popular shopping destinations. On the London Monopoly board, this is the costliest property square.